Round Table, BDW '21
Barcelona Design Week, 2021

During Design Week Barcelona 2021, we moderated the round table "Ecology and perception of materials" at Casa SEAT.

Many manufacturers and designers are researching and exploring new materials to apply in their products, choosing them according to their properties, their cost and their ecology, without forgetting what really determines their success: the experience they generate in people and their emotional value. But how does consumer opinion influence the choice of a material, what power does communication have on the perception of materials, and is sustainability a question of aesthetics?

In this session, various experts related to the world of design presented their views on these questions in a plural and open dialogue, with complementary perspectives from business management, trends, marketing, communication, art direction and product design.

ORGANISATION: Barcelona Centre de Disseny and Casa Seat

PARTICIPANTS: Sisón Pujol (founder of Nomon Design and president of ADG-FAD), Carles Lorente (Circular Economy innovation program manager at HP), Francesc Julià (Managing Director of Kave Home), Jeannette Altherr (co-founder and product designer at Altherr Desilé Park) and Pepa Casado (co-founder of future-A). Moderated by Jose F. López Aguilar (co-founder and director of research and design at OiKO Design Office).