Materialization of the Play Now urban intervention
Lateral Thinking/ Nike, 2021

The Play Now BCN space is the proposal for urban sports that the sports brand Nike has installed in the Parc del Forum in Barcelona in autumn 2021. It consists of a multidisciplinary court for basketball and football, a fitness area and a large esplanade designed for urban dance presided over by a large image of the singer Rosalía. In the chill zone, the agency in charge of the production of the space set up some benches where we have been able to install our recycled material made up of post-consumer plastic packaging waste.

 

Along with its sustainability attributes, its aesthetics and resistance to the exterior have been the outstanding properties to select it and become the benches for the rest of the installation proposed by the American brand.